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Dubai's short-term rental market thrives due to the city's global appeal for tourism and business. Driven by world-class attractions and infrastructure, the holiday home sector has seen significant growth across all price points. The demand for flexible accommodation options, extending beyond traditional hotels, is fueled by business travelers, digital nomads, and tourists seeking extended stays. Luxury properties, especially those in areas like Palm Jumeirah and Downtown Dubai, with premium amenities and services, command high daily rates, often exceeding $500 during peak seasons.
The mid-market segment caters to a broader audience, including couples, families, and business travelers, offering well-equipped accommodations at reasonable prices. Locations like Dubai Marina and Business Bay are consistently popular, with daily rates averaging between $150 and $300. This segment provides investors with a steadier balance between investment and returns due to its stable demand.
The budget segment offers affordable options for travelers, including backpackers, benefiting from increasing demand and high occupancy rates, though with lower profit margins. This segment is driven by tourism from non-traditional markets and the promotion of affordable experiences. Locations away from main tourist hotspots but with good transport links are common, with daily rates ranging from $50 to $100.
For investors, the mid-market segment appears most promising due to its broad appeal and balanced returns. Properties with good access to attractions, transportation, and business districts are key to maximizing occupancy rates across all segments. With a record number of international visitors, the mid-market segment is expected to continue its growth, supported by new tourism developments and the increasing number of digital nomads.

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