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AYS Developers recently hosted a masterclass at the W Hotel, The Palm, building on the success of its previous event, which earned a Guinness World Record. This workshop, branded as AYS Lab, aimed to equip real estate agents with essential skills for success in Dubai's competitive luxury market. The event provided hands-on training, allowing participants to create sales plans, investor decks, and utilize AI-assisted tools under the guidance of industry expert Dr. Nour ElSerougy.
The masterclass featured a panel discussion led by Sonia Waters, Head of Sales at AYS Developers, with prominent figures from the Dubai real estate industry. Discussions covered market dynamics, Dubai's 2040 vision, investment opportunities, and the growth of areas like Dubai Islands and Jumeirah Village Circle (JVC). The event was emceed by Spencer Lodge, host of the Made in Dubai podcast.
AYS Developers, led by CEO Yulia Loshchukhina, emphasizes women's empowerment and innovation within the real estate sector. Loshchukhina highlights the UAE's supportive environment for female professionals, fostering ambition and opportunity. The company focuses on strategic locations and integrates smart technology and lifestyle features into its developments, aiming to provide value and meet the evolving needs of clients.

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