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Emarat and PRYPCO have partnered to launch the UAE's first "fuel-to-property" rewards program, allowing motorists to convert fuel loyalty points into fractional real estate investments. This innovative initiative enables Emarat's Emcan loyalty program members to redeem points earned from fuel purchases for PRYPCO Blocks vouchers. These vouchers can then be used to purchase fractional shares in property investments, with entry levels starting from Dh2,000. New users joining PRYPCO Blocks through this partnership will also receive a Dh350 welcome credit.
This collaboration expands the Emcan program beyond traditional rewards, offering customers a pathway to longer-term value creation. Through the Emcan app, users can easily convert their loyalty points into investment opportunities, connecting everyday spending with access to digital real estate assets. The partnership reflects the growing convergence of consumer rewards, fintech, and proptech in the UAE, providing a practical and future-oriented service.
PRYPCO Blocks, the fractional real estate investment arm of PRYPCO, aims to lower traditional barriers to entry into real estate investment. The partnership with Emarat, a leading fuel provider, leverages its extensive customer reach to promote wider access to regulated, technology-driven investment models. This initiative aligns with the increasing momentum in the UAE's proptech and digital investment sectors, supported by regulatory frameworks that encourage innovation across financial services, real estate, and consumer platforms.

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