Hotel Chain's Selective Approach to UAE Entry

Langham Hospitality Group, a luxury hotel brand with a rich heritage dating back to 1865, is strategically expanding its global footprint. While the group has been selective about its entry into the UAE, CEO Bob van den Oord emphasizes the importance of finding the right location and partner to showcase the brand's essence. Despite considering opportunities in Dubai, the group is prioritizing the perfect fit, particularly a waterfront location, before establishing a presence in the region.

In contrast, Langham is set to make its Middle East debut in Saudi Arabia with The Langham, Diriyah, scheduled to open in 2028 as part of the Diriyah Gate development. This premier location, adjacent to the new opera house, is expected to be a flagship property and a regional showcase for the brand. The group aims to leverage this opening to further expand its presence in the Gulf and other parts of the region.

Langham currently operates around 30-32 hotels across four brands globally and aims to reach 100 hotels within the next decade. The expansion strategy focuses on key markets like Europe and the Middle East, with upcoming openings planned in Bangkok, China, Venice, and Kuala Lumpur. The group is also prioritizing the "luxury of time and space" in its offerings, focusing on larger rooms, outdoor areas, and streamlined guest experiences.

Addressing industry challenges, Langham is actively working to attract and retain staff by launching academies focused on professionalizing career paths in hospitality. Despite rising costs and global uncertainties, the group remains optimistic about travel demand, particularly in business and leisure sectors, and is committed to its long-term expansion plans.